Raising the Bar on Online Fashion
Suhina Kohli Bahl is the 25-year old creative brain behind Dubai’s new online fashion brand Curador, an exciting new fashion label set to tap into the Middle East’s tech retail potential with the launch of an e-commerce website on September 2018. By introducing an online store, the brand aims to reach a wider audience – particularly capturing the attention of a tech-savvy millennial market. Curador by SKB will allow its international customer base to order at the click of a button, with those residing in Dubai able to collect items at the store of their choice, or opt for the convenience of home delivery.
Suhina reveals insights about running a business at 25 and her love for Dubai:
Q: What inspired you to venture to online luxury retail?
SKB: I started appreciating and getting inspired by all the amazing design talents I saw around the world. I love travelling so I easily get inspired with new places, people I interact with and authentic experiences. This inspired me to create a fashion line that will reflect the joy, bliss and excitement that I feel about my travels.
Q: Who/What are your design inspirations?
SKB: I love self-portrait. Designer Han Chong has a huge impact on my designs as I adore the fact that he was able to mix modern feminism, sophistication, flattering concepts and a little dash of quirkiness together. This is what I would love Curador by SKB to achieve but it has to be more relatable to the millennial market.
Q: What is your brand DNA?
SKB: Create, Curate, Carry. I would like to take people to a fashion journey around the world with style and fashion. Curador by SKB is always searching for something new and fresh to offer our customers. Expect never before seen designs inspired by our world travels.
Q: What are some key fashion tips?
SKB: Trends are what you make for yourself, so dress yourself the way you feel. Always be comfortable but don’t be afraid to try new styles as long as it gives you the confidence and satisfaction you deserve. Wear your second skin with pride.