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rewarding shopping experience,

combined with winnings and

entertainment, under the theme

“20th Anniversary –A Journey of

Celebrations”.

This extraordinary concept that

dramatically transformed the retail

landscape of the region came into

the world with great fanfare and

hope and, more importantly,

offering the promise of

revitalising trade in Dubai.

As it turned out, the unique

initiative launched by the

Government of Dubai became

a roaring success. Indeed,

an event that was conceived

to boost local business

has now grown into the

longest-running festival of

its kind in the world and has

tremendously boosted the profile

of Dubai as a tourism destination

offering extraordinary and life-

changing experiences to visitors.

As a global attraction that attracts

on an average 4.4 million visitors

every year with a total spending of

AED 15 billion, Dubai Shopping

Festival is an important retail

season that makes a major

contribution towards the emirate’s

economy. In fact, DSF accounts

for between 25 to 30 percent of

annual sales of retailers in Dubai.

The ingredients for the success

of Dubai Shopping Festival

every year are a combination of

The festival is the

brainchild of

His

Highness, Sheikh

Mohammed bin

Rashid Al Maktoum,

Vice President & Prime

Minister of UAE and

Ruler of Dubai, based on

his vision to transform

Dubai into a modern

city, and a major trading

and shopping hub of the

region.

13

Jan/Feb 2015