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family entertainment, retail
promotions and winnings
supported by the unique
collaboration between the
private and public sector.
As the pioneer and innovator
of destination shopping in
the region, DSF offers visitors
the largest collection of
international retail brands
under one roof, and many
chances to win amazing
prizes including gold, luxury
cars, as well as cash. With
promotional offers and
discounts of up to 75 percent
in 70 malls and 6,000 shops
across the city, DSF provides
one of the best shopping
experiences in the world that
is unique and diverse ranging
from city and street markets to
traditional souks and world-
class shopping malls.
Adding to the excitement
of shopping is the 32 days
of entertainment that will
H
Since the
inception, the
DSF has created
unforgettable
memories and
life-changing
moments for tens
of thousands of
visitors, and its
20th edition will
be truly special as
DFRE has drawn up
an exciting line-up
of events, activities
and promotions
to offer residents,
shoppers and
visitors the best
DSF ever.
be on offer round-the-clock
featuring concerts, cultural,
fun and fashion events along
with hundreds of street
performers, the widest choice
of international cuisine, and
of course the spectacular
fireworks.
DFRE plans to usher in 2015
by celebrating the milestone
20th edition of its flagship
festival brand on a grand
scale, adding more luster to
the legend of an event that
has helped transfer Dubai
from a small trading port
into a world famous city for
shopping, leisure and global
entertainment, attracting
millions of participants –
residents and visitors - every
year under its famous, all-
encompassing slogan “One
World. One Family One
Festival”.
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Jan/Feb 2015