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family entertainment, retail

promotions and winnings

supported by the unique

collaboration between the

private and public sector.

As the pioneer and innovator

of destination shopping in

the region, DSF offers visitors

the largest collection of

international retail brands

under one roof, and many

chances to win amazing

prizes including gold, luxury

cars, as well as cash. With

promotional offers and

discounts of up to 75 percent

in 70 malls and 6,000 shops

across the city, DSF provides

one of the best shopping

experiences in the world that

is unique and diverse ranging

from city and street markets to

traditional souks and world-

class shopping malls.

Adding to the excitement

of shopping is the 32 days

of entertainment that will


Since the

inception, the

DSF has created


memories and


moments for tens

of thousands of

visitors, and its

20th edition will

be truly special as

DFRE has drawn up

an exciting line-up

of events, activities

and promotions

to offer residents,

shoppers and

visitors the best

DSF ever.

be on offer round-the-clock

featuring concerts, cultural,

fun and fashion events along

with hundreds of street

performers, the widest choice

of international cuisine, and

of course the spectacular


DFRE plans to usher in 2015

by celebrating the milestone

20th edition of its flagship

festival brand on a grand

scale, adding more luster to

the legend of an event that

has helped transfer Dubai

from a small trading port

into a world famous city for

shopping, leisure and global

entertainment, attracting

millions of participants –

residents and visitors - every

year under its famous, all-

encompassing slogan “One

World. One Family One



Jan/Feb 2015