ACE of the pack! Regional insurance giant strengthens GCC position with new branding strategy

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ACE Insurance Brokers, one of the leading insurance and reinsurance brokerage firms in the GCC, has embarked on a major rebranding strategy to enhance ambitious regional growth plans.

With 16 offices in seven Middle East countries, ACE’s refreshed brand identity represents the brokerage’s reliable risk management strategies and empowers customers to ‘embrace challenge’.

Having supported many of the region’s largest projects and insurance programs for decades, ACE Insurance Brokers’ Executive Group Vice President, Yolla El Khoury said the company’s vision for the future is to continue empowering regional businesses through the ongoing strength, durability and flexibility of its insurance and reinsurance solutions. “ACE has consistently delivered strong results and performance despite economic headwinds and wider macro challenges, especially over the last few years,” said El Khoury.

“We have improved and expanded our service offerings, while growing premiums and steadily improving our regional customer retention levels. These achievements have made us resilient in the face of challenges and given us the confidence to expand the delivery of our strategies this year and beyond,” said Osama Abu Ghazaleh, General Manager & Executive Vice President, Ace Insurance & Reinsurance Brokers Ltd.

“Given our history, and as we look ahead, we understand the importance of communicating our heritage in the constantly-evolving regional marketplace. As we progress with our focus on embracing challenge, we are committed to reminding our existing and potential customers of ACE Brokers’ capabilities in the dynamic market landscape,” concluded El Khoury.

The management team remains unchanged and committed to all regional customers, partners and employees. ACE is re-positioning its role in the regional market by renewing its focus on customer service and underlining the decades of operational experience which it delivers.

With ACE’s highly-personalised relationships continuing to be an important business focus, Antoine Chamy, Group Administration and Insurance Director at Al Jaber Group, the transport and general contracting company and one of ACE’s long-standing clients, has already given the brand refresh the thumbs up: “ACE Insurance Brokers are professional, diligent, supportive and far more competitive than any international broker – this new brand strategy will further enable ACE’s capacity to serve Al Jaber Group and all their regional customers.”

ACE Insurance Brokers designs and delivers bespoke solutions which create lasting partnerships. With 65-plus years of trusted and transparent regional operations, ACE delivers quality service across the region based on best international market practice. It supports businesses by facing obstacles that might hinder growth via comprehensive and customised insurance & reinsurance solutions.

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