Skincare with a Higher Purpose
Meet Lejla Cas, Founder and President KNESKO
More than taking care of how our skin looks on the outside, KNESKO Skin is a holistic luxury line launched in 2012 and is all about a blend of science and spirituality using clinical actives. Here Lejla Cas, Founder and President KNESKO tells why skincare must be a holistic approach.
I have been an aesthetician for 19 years and a Reiki master for the past 16 years, and I am also a serious skincare junkie. I have seen so many women not spending time on themselves. I am all about celebrating and really taking that time out. As I am always on the go and have a two-year-old, when I make that intention to slow down and commit to myself, then life goes better.
The Masking Pioneer
Masks are really everywhere now and its really exciting because I worked really hard to get the awareness out there. And now when other brands are doing it, it makes my job a little easier because my line is high-quality, cruelty-free and some key ingredients include hyaluronic acid, Aloe Vera, and collagen. A sense of discipline is required with masking—it’s about a celebration of self-care and loving yourself.
Beauty and Self-Care
We have full collections of masks that are really about allowing that energy to work. My masks are full of serum and enable you to get a facial in the comfort of your own home at a fraction of the cost. Here in Dubai we have launched two of our collections—one is the 24K gold collection for repair and also the diamond for brightening using infused diamond powder.
I live near nature and the mountains. I love nature and hiking. I also do hot yoga to stay healthy. I eat very clean Mediterranean food and do not diet. I also mask one to two times a week and make it an experience. I always thank God in the form of prayer. It keeps me grounded.