The Content Creators Conference was recently held in Dubai to provide insight to help professionals and brands lift their content to new heights. William Gardner, the Founder of Content Creators Conference and CEO of US based 8 Marketing discusses leveraging the power of social media as an effective marketing tool.
THERE ARE MANY DIFFERENT PLATFORMS OUT THERE, WHICH IS THE MOST EFFECTIVE MARKETING TOOL?
“I feel like there is a real gap in the market from what we have seen. We usually compete against large PR firms that don’t really do digital; there might be a digital team, but it’s not their specialty. Then we compete against smaller agencies that run campaigns clients tell them to run, but they won’t be able to help shape and guide you strategically in any way. We also see a lot of social media management companies who don’t create their clients content. We are really closing this gap, doing A to Z in one company and lend strategic planning, something I don’t see a lot of in this space in this region.”
WHAT ARE THE INGREDIENTS FOR A SUCCESSFUL CONTENT CREATION STRATEGY?
“Consistency. Too many people start strong, but you have to stay consistent and stay in front your audience across all platforms as many get stuck on one platform. You never know where and how someone will consume your content. Be consistent across all platforms.”
WHAT ROLE DO INFLUENCERS PLAY IN THE SCHEME OF THINGS?
“Some brands really benefit from the influencers and some don’t know how to execute even if they get the influencers to post for them. The key is still marketingand to follow all other steps for a digital campaign. The brands and the influencers need to see the value in each other and still execute their collaboration like a marketing campaign and follow all the fundamental steps in a digital marketing campaign.”