In Search of Flawless Skin

Print Friendly, PDF & Email

Frustrated with working with inefficient skincare products and treatments whose formulations failed to deliver skin health, Fatma Shaheen— CEO and Founder of Skin Design London—wanted to streamline skincare products. Here she muses about the quest for flawless skin and optimal wellness.

The Start


Skin Design London officially launched March 2017 at Fortnum & Mason in London alongside our flagship Peel & Lift Bar. Since then we have launched globally in some of the world’s most prestigious stores, including John Bell & Croyden, London, UK.

Cosmeceuticals Truly Deliver

My love of formulating treatments and fusing together different cocktails of ingredients with my lab lead me to designing formulations. The clinic taught me that every skin condition, whether you have wrinkles, pigmentation, acne, or rosacea, can and should be treated with high performance cosmeceutical ingredients compounded with vitamins and botanicals without the aggressive downtime associated with a lot of prescription based products and ingredients. The key to treating skin and achieving a healthy wellbeing glow is to start with the right mix of products.

Key Skin Concerns by Age

The common concerns that we all have includes; lines, wrinkles, uneven skin texture and tone. But over the past 10 years, I have seen a huge rise in skin
inflammation and acne, especially in women in their forties. What we do is focus on the skin’s well-being, not just by using aggressive formulations that promise to get rid of your issue in six weeks. It focuses on your skin’s nutritional needs by using cosmeceutical ingredients and vitamins, and the daily investment in your skin by using key products on a daily basis to deliver optimum results. It’s like exercise; to keep the heart healthy you need to do cardio on a regular basis. If you only do it for two weeks and stop, the results are only effective for two weeks and you will not have or experience the long-term benefits and the best results for your health.

Active Ingredients for 2019

I think the rise and popularity of a quality vitamin C and retinol based products will dominate. Our Acne Serum contains azelaic acid and salicylic acid which is key for 2019 in combining another powerful antioxidant with treatment cosmeceuticals. This offers a beautiful approach to skin cell turnover without aggravating the skin. Antioxidant and cell turnover compounds are key and essential. Serums will dominate and I hope sheet masks will be replaced by proper cream mask formulations that deliver results and have a higher impact on the skin.

Previous Post

Related Articles