71 / 126
one-of-a-kind style and you’ve
got yourself an outstanding
timepiece. But let’s not forget that
luxury is also a feeling. A sense
of uniqueness, the possibility for
individual expression of self –
these are also aspects that should
be taken into account when it
comes to luxury timepieces. It’s
what sets us apart from others in
the field.
Horological trends
for 2017
At Carl F. Bucherer, we follow a
different philosophy. We create
iconic timepieces, classics that will
still be fascinating in decades and
having people clamoring to wear
them. Our watches are unique,
true items of luxury that don’t
stem from trends, they are the
result of years and years of expert
research and development and
therefore products that surpass
time. Our watches don’t merely
track every passing hour, but tell
a riveting story of pioneering
spirit, of entrepreneurial genius
and therein reflect our values:
continuity, passion, independence
and technological perfection.
You can, however, expect great
new things from us in the months
following and in 2017. We will
present new, incredible timepieces
for men and ladies to the world
that will profoundly awe our
clients.
Watch buying advice
Over the course of time, but
especially during the last decade,
watches have evolved. They
are functional, yes, but also
fashionable, an expression of the
wearer’s personality and his very
unique style. The best advice I can
give is this: Any prospective buyer
should do his research. Figure out
what he really desires – is it to start
a collection or is he only interested
Look for
craftsmanship
Watch enthusiasts will most likely
know this, but the inner workings
of a mechanical movement are just
as important as the design and the
quality of a timepiece. A luxury
timepiece is a way of expressing
the individual self, the very own,
personal style. Such a person
will be enthusiastic about Carl F.
Bucherer watches, as every single
timepiece is unique, distinctive,
and of the highest craftsmanship.
Components of a
luxury watch
A watch becomes a fine timepiece
through a combination of many
different things. Our experience,
accumulated in three generations
of watchmaking, has taught us
that it needs both an excellent
team that is capable of top-notch
craftsmanship and a state-of-the-
art manufacture, just like the one
we just opened in Lengnau, to
create genuine luxury timepieces.
Add to that first-class materials,
cutting-edge technology, and
in one watch? And then he should
make sure he is getting the best
quality possible – he shouldn’t
be satisfied with anything less
than the highest craftsmanship,
top-notch technology and most
beautiful exterior. The rest is up
to personal taste and figuring
out what will permanently excite
him when he catches a glimpse
of it on his arm. Within the five
distinctive watch families of Carl
F. Bucherer, anyone can find the
one, perfect watch for him –
befitting his personal preferences
and the depth of his pockets, as
we offer watches of varying price
ranges, sizes, and styles.
H
67
Nov/Dec 2016