Azur Spa rebrands to RE Salons and Spas, with ambitious roll-out plan and exciting new investment partnership

Rana-El-EidDubai, United Arab Emirates; November 25, 2015-(ME NewsWire)Dubai’s award-winning wellness brand, Azur Spa, has undergone a strategic rebrand to become RE Salons and Spas. The new brand identity reflects RE’s holistic approach, and signals the start of the company’s expansion plans. As part of the new direction, Azur Spa founder, Partner and Chief Wellness Advocate Rana El-Eid has signed a partnership deal with Luminar Investment LTD, a UAE-based business group. This alliance aims to harness the buoyant beauty and spa sector to create further opportunity for growth through additional UAE outlets, accelerated entry into new markets and the development of new products and services.

As part of the growth strategy for RE, El-Eid has announced the launch of 10 new outlets across the UAE in the near future, starting with a new spa and salon space recently launched at Dubai’s Sunset Mall.

Founded in Dubai in 2010, Azur Spa built a loyal customer base through its main location in International City, and ‘Azur Spa on Wheelz’, a mobile spa and salon service. Since launching, the company has witnessed a massive 242% growth across its core Dubai market. Through the new partnership with Luminar, El-Eid aims to grow RE into one of the region’s largest spa and salon concepts.

The philosophy behind the RE brand reinvents the salon and spa experience by offering an integrated approach to wellness. “In essence, our mission is to simplify our customers’ lives through reliable and affordable spa and beauty treatments,” El-Eid says. “This new investment enables us to offer a truly holistic spa experience.”

According to a recent report from The Global Wellness Institute (GWI), the MENA region is the world’s second fastest growing market for spas. As the spa and wellness industry flourishes, Luminar Investment LTD’s vision is to share rich reserves of experience and resources with RE Salons and Spas and support its journey in taking leadership of this segment. Luminar Investment LTD believe that unique blend of knowledge and expertise will lead to a fruitful relationship, and aim to groom this homegrown brand into a regional household name.

Luminar Investment LTD.

An established business group with diversified interests across the UAE, Luminar Investment believes in fuelling the burgeoning inspirations of those who dare to dream, and being the partner of choice for planting and nurturing blooming businesses. The company is engaged in building results-oriented organizations by offering access to the right resources, meticulous planning and impeccable implementation. Through its partnership with RE Salons & Spas, Luminar Investments envisions tapping into the opportunities arising from the flourishing wellness sector and offering modern-day consumers an innovative choice of healthcare services.

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