Dubai, UAE, 27 December, 2015 – Dabur International, one of the most trusted and recognized personal and healthcare companies in the world, has announced the launch of its Dabur Herb’l Smokers Toothpaste in the Middle East. With the launch, the company has unveiled a new concept in toothpastes that addresses the dental problems of the smoking community. Its herbal formula fights seven signs of smoker’s teeth, including hard yellow stains caused by nicotine, increased build up of plaque and tartar, and bad breath, resulting in extremely white teeth and long-lasting freshness.
Abhinav Kumar, GPM, Dabur International, said: “Dabur International has forayed into a new market category with the launch of Dabur Herb’l Smokers Toothpaste. During our intensive research for product development, we realised that there is a strong demand for special toothpaste for those who smoke and a huge gap in the product offering. As the pioneer in the new category, we are confident of capturing a major market segment in the region because of the strength of our product which is specially formulated for a population that smokes frequently.”
Dabur Herb’l Smokers Toothpaste is fortified with trusted herbal ingredients such as mint, salt and blackberry bark. Salt is highly effective in disinfecting teeth and removing nicotine stains while mint’s germicidal properties inhibit bacterial growth and provide deep fresh breath. Blackberry, on the other hand, acts as a natural astringent and strengthens both teeth and gums. Dabur Herb’l Smokers Toothpaste prevents plaque formation, fights germs, and strengthens gums for a strong and healthy set of teeth.