Fitness First Middle East, the world’s leading health and fitness club chain owned and operated under license by Landmark Leisure and Hospitality Services Ltd, announced the launch of ‘‘Nutrition by Fitness First’ ’ on 1st November2014. Armed with a passion to provide its members with 360 lifestyle solutions, ‘Nutrition by Fitness First’ is a service comprising of expert Nutritionists from Bespoke Wellness, its official Nutrition partner, led by prominent local expert Andrew Picken*.
Optimum health is comprised by a combination of fitness and nutrition. Regular exercise is key in maintaining a healthy lifestyle, staying healthy and increasing fitness levels. A lean and toned body shape is down to 70% what you eat and 30% how you exercise. The motive behind this novel initiative is to help members achieve optimum health through combining exercise and sound nutritional principles, something that many people struggle with.
Nutrition by Fitness First will provide nutritional consultations and meal plans to Fitness First members and non-members depending on their individual goals. Evaluating personal objectives for fitness training ranging from weight loss, weight gain, body building, athlete training to health related issues such as managing diabetes or to facilitate conceiving; Expert Nutritionists at Fitness First clubs will provide consultations that are customized to members goals and exercise regime. Offering food plans that are backed by real science, all meals suggested will be tailored based on member requirements making it unique and member-specific.
Going the extra mile to bring the best of facilities closer with a flavor of convenience to its members, Fitness First will also provide a meal delivery service where all the meals that are a part of the plan will be prepared and delivered to the member’s home or club. This means, Fitness First members will now enjoy the luxury of fresh, gourmet and tasty meals that are packed and ready to be savoured right after their workouts and specified times of the day. The meal delivery service will include three meals, two snacks and a protein shake, seven days a week.
Leading with innovation, a highlight of ‘Nutrition by Fitness First’ is that meal patterns have been scientifically developed to be nutritionally beneficial to help achieve fitness goals and imperatively tasty for it to mature into a habit of eating well at meal times. All set to impress and engulf fitness enthusiasts for being the first ever expert-led nutrition counselling and gourmet eating service to be launched by a fitness club in the region, ‘Nutrition by Fitness First’ is now available as an initial launch at four Fitness First clubs: IBN Battuta, Media City, DIFC and Uptown Mirdif Ladies Only in the UAE.
Announcing the launch George Flooks, COO, Fitness First Middle East said, “We are committed to be a lot more than just a fitness club. We have exceeded expectations with our fitness services but we know that is only part of the battle when it comes to leading a healthy lifestyle. With ‘Nutrition by Fitness First’ , we have set ourselves a new benchmark in lifestyle offerings where we are the first health club in the region to bring in an edge to nutrition consulting and meal planning. We now offer fitness, nutrition and convenience; as a complete lifestyle solution. This will also help our members maximise their results and to lead an optimally healthy life. Nutritional Consultation that’s backed by science and healthy meals made fresh with quality ingredients; ‘Nutrition by Fitness First’ is an ace in the game of fitness! I’ve been on the athletic plan and have lost over 10 kg’s so far I’ve noticed a dramatic increase in my performance, I feel more energetic and my mental agility is at its sharpest best.”
Monthly updates will be offered where key statistics will be taken using the in-body analysis machine that will measure body stats such as body fat percentage, muscle mass, water retention and other important factors that highlight results.
Offering yet another incentive to hit the gym, stay in shape, burn calories, eat right and measure the significance of ‘eating well’; it’s a complete lifestyle package only at Fitness First Middle East!
*Andrew Picken – Founder of Bespoke Wellness and a prominent Nutritionist specialises in Elite Sports Nutrition, Weight Loss, Eating Disorders, Diabetes and Nutritional Management.