Abu Dhabi, October 29th 2015: Luxury German luggage brand RIMOWA opened its first bespoke store of the region in the UAE capital, Abu Dhabi today. The store was inaugurated by HH Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth, and Social Development of the UAE in the presence of His Excellency Dr. Eckhard Lubkemeier, The German Ambassador to the UAE, RIMOWA President & CEO Dieter Morszeck and Tony Jashanmal, Group Director, Jashanmal Group together with high profile representatives from the UAE and Germany.
The iconic 185 square meter RIMOWA store is located on the first floor of the Abu Dhabi Mall and will cater to the region’s sophisticated premium travelers.
The new quintessential RIMOWA store resembles the clean, modern aesthetic of the RIMOWA cases and their signature grooves.
Commenting at the store opening ceremony, Mr. Dieter Morszeck, President & CEO of RIMOWA said, “We are extremely pleased to open the first RIMOWA store of the region in the UAE. Abu Dhabi is a city of rapid development and urbanization and our RIMOWA suitcases are more than just luggage, they are a statement for passion, modernization and quality. Our aim at RIMOWA is to offer our customers in the Middle East an experience that matches the quality of the world class luxury we offer globally. Through this standalone store we will now be able to directly engage with our customers providing them an opportunity to select from our complete range of collections.”
Tony Jashanmal, Group Director Jashanmal Group added, “I would like to congratulate RIMOWA on the opening of their new store in the region. With this new store, RIMOWA has extended their commitment to offer its customers in the Middle East the best luxury retail experience.”
For more than 115 years, RIMOWA has been one of the leading premium brands worldwide for cases with outstanding German product design,crafted to the highest possible quality. The traditional collections, including the Salsa Air, Salsa, Salsa Deluxe, Salsa Deluxe Hybrid, Bolero, Limbo, Topas, Topas Titanium, Topas Stealth, Bossa Nova, Humidor, Wine Cases and Leather Accessories, will now be available for purchase at the RIMOWA store in Abu Dhabi Mall.
RIMOWA is one of the leading premium brands worldwide for cases made from aluminum and the high-tech material polycarbonate, and it is one of the few manufacturers of travel luggage still producing in Germany. One could say that RIMOWA is probably the only manufacturer with a history stretching back over more than 115 years with a distinctive, deep-rooted tradition – an exceptional position in the industry. To RIMOWA, ‘Made in Germany’ and ‘German engineering’ are synonymous with outstanding materials, brilliant technology and extraordinary product design, crafted to the highest possible quality. For decades now, the identifying feature of the collections, which are being continually optimized, has been the elegant and unmistakable groove structure of the case shells. The traditional company is based in Cologne and sells its products in over 65 countries worldwide through selected dealers and its own stores, the number of which is being continuously expanded across the globe.