Dubai, UAE; 24 September 2014 – Majid Al Futtaim’s Mall of the Emirates has revealed that the Arab superstar known for her vocal powerhouse and a Middle East fashion icon, Najwa Karam, will grace the fourth edition of ‘World of Fashion,’ taking place on October 15th-31st. The announcement was made today during a glamorous press launch held at the Sheraton Hotel – Mall of the Emirates, where guests were left with great moments as they turned into celebrities before attending the event. A video of Najwa inviting members of the press to join her at World of Fashion was played, creating anticipation and heightened excitement.
The mall’s Central Galleria will set the stage for the hottest looks of the season as 20 fashion brands launch their Fall/Winter collections in a total of 20 catwalk shows. A bevy of high-street fashion brands including Kate Spade, Sandro, Maje, Paule Ka, Juicy Couture, Karen Millen, La Martina, Elie Tahari, Tiffany & Co., BCBG, Halston Heritage, Ted Baker, will pave the way for Mall of the Emirates’ biggest and highly-anticipated fashion campaign of the year. Established fashion retailers such as Etoile and Harvey Nichols will be the showstoppers in the opening and closing nights. A dedicated children’s show will feature fashion brands like Roberto Cavalli Junior, Miss Blumarine and Katakeet. After the back-to-back shows, fashion-savvy guests can rest their heels while getting first-hand information and decode the secrets of a celebrity’s sense of style during the public conversation with Najwa Karam on October 22nd.
“World of Fashion has gone from strength to strength. The annual campaign helped in re-affirming the mall’s status as the premier luxury shopping and entertainment destination. The proven success over the years provided assurance to prestigious fashion and luxury brands, most of which are first-timers, to partner with us in the fourth edition,” said Hussain Moosa, Associate Director for Mall of the Emirates.
To officially open the catwalk, Harvey Nichols aims to express how important fashion is with 28 ‘Fashion Essentials.’ American fashion design house Kate Spade will give rise to its Fall collection with a theme revolving around Shanghai. Distinct with labels attached to its clothing, Argentina’s La Martina will present fashionable sporty apparel for the upcoming season. For the finale, Etoile will showcase a new and exclusive collection, which will be revealed at the closing night.
Fashion, beauty and creativity go hand-in-hand. Therefore, celebrated makeup artist Bassam Fattouh will have a dedicated booth at Mall of the Emirates for beauty demos and makeovers, complimentary to mall guests during the two-week festivities. To create more excitement, the multi-national luxury jewelry retailer, Tiffany & Co will announce the winner for its ‘Emerging Designer’ Prize, which aims to develop young and creative talents in the region in jewelry design.
Last but definitely not the least, a travelling exhibition renowned in the fashion industry will come to Dubai for the first time. World of Fashion will be the host ofthe ‘Journey of a Dress’ exhibition, in celebration of the 40th anniversary of the iconic wrap dress and signature prints, created in 1974 by American fashion designer Diane von Furstenberg.
For more updates on World of Fashion, please visit: www.facebook.com/malloftheemirates. Mall of the Emirates also encourages online fans to support the campaign by following the mall’s official Instagram account: http://instagram.com/malloftheemirates and using #worldoffashion14.