Dubai, UAE, August 13, 2015: Starting school is a big deal for kids, and the parents. Stock up for the new academic term with Marks & Spencer, the newly launched innovative and comfortable school wear range is a combination of style and practicality. From the first day at reception to the last day of secondary school, this clever comprehensive range includes everything the growing kids need, at amazing value prices and great quality.
Kids grow. Kids play. Kids get dirty. The School uniform needs to take every milestone in its stride. The new M&S Back to School range, for children, is big on value as well as fashionable innovations that make it easy to wear and care for. Few of the favourite helpful M&S innovations include:
TRIPLE ACTION STORMWEAR: Because they get wet…Water repellent, stain repellent and stain releasing, this clever finish just got better, and washing is a breeze. Available on selected M&S trousers, skirts, shorts, blazers and coats.
ADJUST A HEM/ CUFF: Because they grow… Expanding cuffs, elastic waists and an extra 3cm to select trouser legs and blazer sleeves, the key pieces will grow with them – without any fancy needlework. Now, they won’t need a whole new set of clothes every time they have a growth spurt.
STAY SOFT: Because they need to be comfy… This is an end to rough and scratchy jumpers and sweatshirts, no matter how many times they’re washed. This new durable softener works with STAYNEW™ technology to keep clothes soft – one less distraction.
STAIN AWAY: Because little ones love paint, ketchup, mud… This long-lasting, high-performance finish on shirts and polos helps those inevitable splodges wash away more easily, so there’s no need to scrub.
INSOLIA FLEX: Because every child has far to go… Selected school shoes feature an innovative component that allows the natural flexing of the foot, making walking more comfortable.
Contemporary cuts and cute detailing are added to give a hint of fashionable flair to their everyday ensembles. Detail and finishes include embroidered puff and easy iron cap sleeve blouses, pleated crease resistant pinafore, girls’ tailored boot-leg trousers, boys’ slim leg trousers, and ultimate non-iron finish shirts.
Marks & Spencer range of school proof designs in easy-care fabrics ensures that they look their scholarly best all day long. Choose from range of products that will take them effortlessly from classroom to day trip.
An array of accessories like lunchboxes, satchels, rucksacks and other student essentials along with the clothing range are also up for grab at all Marks & Spencer stores.
Note: Some items may not be available in certain stores.
For more information , please contact: Mohini Parmar / Mohini.firstname.lastname@example.org / +971 56 656 9885