Dubai, 6th September, 2015 – SUBWAY® restaurants, the world’s largest restaurant brand, dedicated to offering customized, made-to-order sandwiches, is launching “Every day is #YoursToMake”, a region-wide brand campaign across MEA to celebrate the brand’s 50th anniversary throughout September. SUBWAY fans in the UAE will also have the opportunity to take part in an online competition that will see a total of 50 lucky participants win 50 Subs each.
Millennials and SUBWAY fans in the UAE are invited to express their passion on what inspire them every day and share their thoughts online through text, photo, video and sound posts, which will pop up altogether on a specially-designed SUBWAY microsite.
Activated across the MENA region, the SUBWAY campaign; “Every day is #YoursToMake” aims to showcase the brand’s credentials as the leading better-for-you, quick-service restaurant that has stayed true to its original values of choices, freshly baked bread, fresh veggies and made to order sandwiches since its inception 50 years ago.
“For the last 50 years, freshness has always been the most important thing at Subway. From fresh choices of bread and veggies to preparing subs in front of customers’ eyes, every day freshness remains the core DNA of SUBWAY®. We cater to the conscious demand and choices of our customers who see every day as a FRESH START. The 50th anniversary milestone is a true testament to our genuine belief that we owe our customers everyday freshness, giving them the freedom to create and customize their own sub and salad choices”, said Hicham Ghazal, SUBWAY® Head of Marketing for Middle East & Africa.
SUBWAY will also be conducting a host of activities and social media competitions both in-store and at external locations, throughout September, and customers who visit SUBWAY Arabia Facebook Page will have the chance to win a unique experience to go behind the sandwich unit and create their own customized subs, at a one-off exclusive event in UAE with SUBWAY’s sandwich artists.
SUBWAY® restaurants in the UAE will also continue the celebration of the 50th anniversary by promoting a special offer – buy any two 6-inch or footlong subs and get the third for FREE starting September 23rd.
Founded in 1965, the SUBWAY® chain has been committed to helping customers live a healthier and active lifestyle by providing easy access to fresh vegetables, detailed nutrition, and dietary information. The chain opened its first branch outside the US in Bahrain in 1984 and has since then expanded to over 600 outlets across the MENA region to date with more than 160 restaurants in UAE.