Vatika Naturals unveils new variants of Hot Oil Treatment Cream in Middle East to boost post-wash hair care range

VAtikaDubai, UAE, December 7, 2015Following the overwhelming success of Vatika Hamamzaith (Hot Oil Treatment Cream), Vatika Naturals a leading hair care brand in the region has announced the launch of three new variants – Black Seed, Garlic and Argan in the Middle East. Vatika Hot Oil Treatment Cream is a revolutionary post-shampoo formula that is an ideal replacement for regular chemical-based conditioners. Enriched with carefully selected natural ingredients, the new variants not only condition hair but also provide complete nourishment. The three main ingredients being Blackseed, Argan and Garlic all which have high equity in the region and are known to provide nourishment to hair.

The new variants of Vatika Hammamzaith (Hot Oil Treatment Cream) effectively address the gaps in the post-wash hair care market with its natural based formulation. Vatika Black Seed variant is fortified with the magical black seed herb (Nigella sativa) to offer complete protection from weak and malnourished hair. Popularly known as the ‘Seed of Blessing’ in the Arab World, it contains essential nutrients such as amino acids and omega-3 and omega-6 fatty acids to offer comprehensive hair care. The legendary healing properties of black seeds treat lifeless and dull hair to make them strong and shiny.

Vatika Garlic Hot Oil Treatment, on the other hand, is reinforced with the goodness of garlic that is known to promote natural hair growth. Garlic is a rich source of minerals and vitamins that protect hair strands from breakage, revitalize them with extra strength, and infuse them with shine and smoothness. Lastly, Vatika Argan variant, fortified with Argan oil made from the nuts of the Argan tree found only in Morocco and Algeria, is specially formulated for dry, unmanageable hair. Its natural anti-oxidants strengthen hair and make them smoother and softer.

Manish Singh, DGM, Dabur International, said: “Dabur International has developed three more variants of its highly popular Vatika Hammamzaith (Hot Oil Treatment Cream) to address specific hair problems and fill gaps in the Middle East’s post-wash hair care segment. Our objective is to offer a natural and healthy conditioning cream as a replacement to harmful chemical-based conditioners to our consumers. The overwhelming response to the five initial variants of Vatika Hot Oil Treatment Cream along with consumer feedback for dedicated products gave us the assurance for the need for more variants. The entire range is developed using time tested natural ingredients that are popular locally for their properties in hair care. We are confident that the easy-to-use formula will become a preferred choice for those who want parlour-like hair at home.”

The popular variants of Vatika Hot Oil Treatment Cream include Deep Conditioning, Intensive Nourishment, Hair Fall Control, Dandruff Guard, and Volume and Thickness. The Deep Conditioning cream with the goodness of olive, almond and henna makes hair silky and shiny, while the Intensive Nourishment variant is enriched with honey, egg, castor and marrow for stronger hair from roots. Fortified with cactus, garlic and coconut, Hair Fall Control strengthens, nourishes and energises hair and Dandruff Guard’s formulation of lemon, tea tree and rosemary eliminates dandruff. Lastly, the active ingredients of coconut, castor and henna in Volume and Thickness give bounce and body to limp and thin hair.

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