DUBAI, 14th Nov 2015 – In a build-up to Anti-Obesity Day on November 26th, leading wellness and beauty brand VLCC today announced the launch of its annual anti-obesity campaign to raise greater awareness about the ill effects of this global pandemic.
“Stand Up UAE”, is a public awareness campaign that seeks to make people aware of the pitfalls of prolonged sitting, urging them to be more active. People who sit for 6-7hours every day are at an increased risk of diabetes, heart disease, cancer and shorter life spans as well as becoming over-weight, even if they exercise, say studies. A report published in the m in January 2015 finds that long hours of sitting increases an individual’s risk of cardiovascular disease, diabetes and cancer. This risk can be cut down by standing for at least one-fourth of the day, observes a study by the American Cancer Society in collaboration with The Cooper Institute, the University of Texas and the University of Georgia.
“Prolonged sitting is the ‘new smoking’. While all of us are concerned about our health, constantly looking out for alternatives to help us stay fit like eating healthy or working out, we ignore what is the most basic: the time we spend sitting down”, says Mrs Vandana Luthra, Founder, VLCC. “I urge you to stand up for your health. Log on to www.orangepledge.com and take the Orange Pledge if you agree to ‘stand up’ against obesity.”
Starting November 14th, VLCC’s anti-obesity campaign will, through a series of public initiatives that includes workshops, health camps and counseling sessions, seeks to make people aware of the dangers of obesity. Commencing with food label-reading sessions that will be held at prominent hypermarkets and supermarkets across the UAE region, renowned dieticians will educate the people on how to know the nutritional value of food to ensure healthy eating. VLCC will also launch its ‘Adopt a Client’ initiative where over 40 clients will be adopted across all the 21 VLCC Wellness Centres, GCC-wide. Trained Relationship Managers assigned to the clients will help them through their journey in battling obesity and other weight-related issues.
VLCC is also presenting the World Inter-School Rope Skipping event which will take place on November 27th & 28that Nad Al Sheba Sports Complex. This first ever school sports event in UAE to take place at a world championship level is supported by H.H Shaikh Hamadan Bin Mohammed Al Maktoum. This sports tournament is expected to attract over 245 students and 5,000 adults participating from 16 countries worldwide.
For the finale on 28th November, VLCC is organizing a ‘Stand Up at Skipathon’ event. People attending the event will be asked to stand up in one position for the longest duration without moving. The event is open to all and interested persons can visit the campaign website www.orangepledge.comto register.
Moreover, people visiting VLCC Centers can click a picture with the orange dot at the center and upload it to social media platforms with the hashtag #standuptoslimdown. Lucky winners will get a chance to win a free weight management treatment at VLCC.