hospitality with translators in their
facilities; so for example, if a patient
is from Nigeria, they have a translator
to help this person and even a special
menu for the food they prefer.
Therefore, we are culture sensitive to
the needs of not whom we refer to
as our patients but whom we refer
to as our guests. We accommodate
their needs and their family’s needs.
Moreover, the quality of healthcare is
strictly regulated to ensure everyone
in the Emirate receives internationally
recognized quality healthcare.
Q
HOW SAFE IS DUBAI
FOR MEDICAL TOURISTS
SEEKING OUT TREATMENT
AND/OR MEDICAL
PROCEDURES?
Dr. Marzouqi: Healthcare is never
one hundred percent safe anywhere
in the world and no one can
guarantee this. Complications can
happen and medical errors can also
happen. But we reduce it as much as
possible so though it’s not completely
preventable, it certainly is reducible.
We have a very clear and transparent
way of dealing with medical error if it
were to happen. We publish our data
so medical tourists have a portal to
go to view the complaints and they
know there is a government body
behind this. They can write to us--
our channels are open with 24-hour
hotlines. If a medical tourist goes
home and if there is a case, there is
often no need to come back. We have
started our ‘e-investigation’ branch
which can be done through Skype
calling unless the committee wants
to examine the patient then they can
come back to Dubai to make it easier
for the patient. This does not mean
medical error is high in Dubai—no-
-but that we are transparent and
have the talent and experience in
case something goes wrong. Plus,
we have introduced insurance for
the medical tourist which is very
unique and Dubai always does
everything in a unique way. This
once again does not mean things
go wrong in Dubai but this is an
extra bit of assurance we give our
medical tourists who come here. In
case something goes wrong after an
operation or a medical procedure,
if you have this insurance, the
insurance company will bring you
back to Dubai within a one-month
time frame and take the expense
on their shoulders; they pay for
the tickets for you and a family
member in case something went
wrong. So what this means is that
the system is strong and quality
measures are in place and patient
safety is a priority.
Q
WHAT ARE SOME
KEY CHANGES THAT
HAVE TAKEN PLACE IN
MEDICAL TOURISM IN
DUBAI WITHIN THE LAST
10 YEARS?
Dr. Marzouqi: In Dubai, 10 years
is too long. So from 2012 to 2015,
there was a mutation in medical
tourism in Dubai. It was a huge
jump. From 2012 we had 107K
medical tourists and in 2015, in
just the first quarter alone there
were 250K medical tourists for
our 16 hospitals. The reason we
only have 16 hospitals is because
we want quality kind of data to be
presented to decision makers that
is of the utmost quality and which
is validatable. We’ve gone through
a lot, introduced our medical
visa packages, our club, medical
insurance, our branding, and our
website. We won two prestigious
awards and today in this event,
we won our third. In May 2015,
we won an award in ‘Innovation
in Medical Tourism’ in Greece, in
September we won an award in
Dubai as ‘Medical Destination of
the Year’.
Q
YOU HAVE BEEN AN
OFFICIAL BODY IN THE
GOVERNMENT SINCE 2012
YET YOU HAVE MADE SO
MUCH PROGRESS IN THREE
YEARS ALONE. PLEASE TALK
ABOUT THIS
.
Dr. Marzouqi: I have been in charge of
this project for the past one year; the
insurance, the club and the awards have
happened in this time. The team before
me had worked on the visas and the
packages. Dubai is already a hub for
medical tourism. Everyone knows about
Dubai. Our market targets GCC, people
from CIS countries as well as Africa who
are coming to Dubai. Our goal is to make
Dubai the fastest growing city in medical
tourism in the region and number 15
worldwide. In fact, the other award we got
this year in October was from the Medical
Tourism Association in the US who
ranked Dubai as number 17 worldwide
for medical tourism. So we are not far
from the number 15 ranking and we
may actually have to change our ranking
objective.
Q
WHAT ROLE IS THE
EXPO 2020 EXPECTED
TO PLAY ON MEDICAL
TOURISM?
Dr. Marzouqi: Expo 2020 is an
opportunity for everyone and
medical tourism is no different.
That’s why the DHA with their
strategic plan are already planning
how many beds, healthcare
professionals, and the number of
nurses and doctors we will need by
then and we are trying to encourage
investment in the UAE. We want to
have more beds and more medical
facilities but in an organized
manner whereby quality is not
compromised. This is why we issue
certificates of need for healthcare
professionals, facilities and services
that come into the UAE. The fact is
that whatever Dubai takes on board,
it always does in a very unique way.
Our awards speak for themselves.
H
19
Jan/Feb 2016