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Q:
What was the
key motivator for you to
initially embark upon
your brand?
“The Long Time
Liner (LTL) brand was
about enhancing natural
features rather than
changing them. To me,
less is more and I found
this natural type of result
Q:
Describe your
journey.
“We always wanted to
be close to our roots and
family who are primarily
settled in Pakistan. In
2006, my husband got the
opportunity to move to
Dubai with a bank and we
have been here ever since.
I’m an entrepreneur and I
also head up an Aesthetic
department. The success
of it has been a lot of hard
work and dedication.”
Q:
How do you
feel the beauty business
has evolved in Dubai in
the past decade?
“Dubai has certain
energy about it. It
has a great social and
was missing from the
market in Dubai. It was
a great opportunity to
introduce it here.”
Q:
How do you
feel the beauty business
has evolved in Dubai in
the past decade?
“Watching a family
beauty business start 24
years ago, not everything
was readily available in
the market, but over the
years this has changed
and I find that Dubai
has become a pioneer
for beauty treatments
and everything is now
available. The health
authorities have also
introduced stricter laws
over the years which
cosmopolitan scene,
no matter where one
goes, you’ll see different
people from all walks of
life. The beauty industry
is gaining popularity
in Dubai. As different
methods of anti-aging
and skin care arise,
it has become a great
opportunity to promote
business in addressing
not only women but also
mens skin care in all age
groups.”
Q:
Of your
repertoire of treatments,
if you had to suggest only
one, what would that be
and why?
“I suggest Mesotherapy
and LDM Facial
treatment.”
have mostly eliminated
any unqualified persons
from performing in the
industry.”
Q:
Of your
repertoire of treatments,
if you had to suggest only
one, what would that be
and why?
“I would
choose Eyebrow
Micropigmention.
Eyebrows frame the
face and make such a
huge difference adding
symmetry; I love the
transformation it gives
even with a subtle
change.”
Sidra Bilal
Zia
has been
in the industry
since 2010 and
has a passion
for helping
people with
their look.
Patricia Kerr
has been in the
industry in Dubai
for 12 years and
has a sharp eye
for enhancing the
natural features
of a woman and
making themmore
beautiful.
53
May/June 2015