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Q:
What was
the key motivator for you
to initially embark upon
your brand?
“I began my brand in
2002 in London, UK and
opened my first branch
in Dubai in 2007 having
visited Dubai a few times
and realising a scope
and niche for my brand.
The aesthetics industry
falls under the “lifestyle”
umbrella and Dubai is
all about that, which was
one of the key motivators
for me to expand into
Q:
Describe your
journey.
“Since its launch in
2010, the clinic has
truly evolved and is
recognised as a market
leader. We are proud
to have as our clients
several influential and
reputable individuals
from UAE including
journalists and social
media influencers, and
that for me is a sign of
great success.”
Q:
How do you
feel the beauty business
has evolved in Dubai in
the past decade?
“The aesthetics
industry (as in our case)
has really gathered pace
this market. Everyone is
motivated to look and
feel their best in the most
progressive city in the
world.”
Q:
How do you
feel the beauty business
has evolved in Dubai in
the past decade?
“The beauty
business has evolved
tremendously in the
time I have been here.
Tougher regulations
means the clients
can be safe in the
knowledge of quality
and service. Clients are
more discerning and
knowledgeable about
different treatments and
as a result of travelling
extensively they seek
comparable aesthetic
treatments in Dubai.
Clients prefer visiting
aesthetic clinics for basic
especially within the
last three years. We are
seeing a surge in medical
tourism and this is being
recognised by the Dubai
Health Authority as well
as by the international
medical community.
Many reputed doctors and
surgeons are choosing
to operate out of Dubai,
either by relocating fully
or as visiting consulting
surgeons and this is a
great sign of progress for
the region. The influx
of newer technologies,
beauty and aesthetic
brands validates that
Dubai is the market to
be present in. Dubai is
no longer just a holiday
destination; it is now
a serious player in the
global beauty market.”
facials and beyond rather
than to salons, where the
core focus is upon skin
and not a host of other
services.”
Q:
Of your
repertoire of treatments,
if you had to suggest only
one, what would that be
and why?
“It’s tough to choose
just one as they are all
fabulous at giving results.
However one that always
blows me away with its
results is the Ultherapy.
Not only does it do what
it claims to, tighten and
lift the skin at a much
deeper level, there is no
downtime associated with
it. It continues to surprise
us as the best results are
achieved between three
to six months lasting up to
a year.”
Q:
Of your repertoire
of treatments, if you had to
suggest only one, what would
that be and why?
“AFT, which is Advanced
Fluorescent Technology, is
one of our star treatments. It
is suitable for almost every
skin type and age. It can treat
every condition - sun damage,
broken veins, lines and
wrinkles and is one of the best
treatments on the market for
delaying the aging process.”
Natasha Bennett
has been in UAE
for five years and
translates the needs
of her clients into
scientifically driven
treatments.
Mona Syed-Mirza
has been in Dubai for
the past eight years
and understands the
evolving aesthetic
climate of Dubai.
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May/June 2015