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Acknowledgment is key

Human beings thrive on positive affirmation and

acknowledgment; from children to adults. We all need

it and it pushes us to excel. Therefore, when you are

working in a certain field, you do need acknowledgment.

It is taken very positively and in particular, for those

in this sector, I feel the HEALTH Awards will certainly

help the respective experts excel even further in their

particular fields.

Creating awareness

Creating awareness across all fields is very important.

Nowadays, people are getting back to nature and what

is right for them--from the gyms and fitness products to

organic food. These days, it’s really all about the basics

and learning, so the HEALTH Awards are a great way of

giving back that importance and recognition. It should be

discussed and made important.

The impact on today’s consumer

If I know a doctor or health professional is an award

winner, I personally, will definitely go to this person over

others. That expert who has been lauded a ‘HEALTH

Award’ means distinctions in excellence. Plus, it’s

all about people creating awareness and inculcating

education across all sectors.

Lifestyle

I am a self-confessed foodie; being a half Punjabi

and half Pathan, it goes without saying that I love my

food, especially Punjabi food. To be honest, it is very

challenging to stay fit, but I do my best to steer clear of

junk food, include lots of healthy protein and less carbs.

I try and stick to my workouts to balance everything

out. In fact, I have a fitness trainer who comes home.

But working out and being fit is not just for actors, but

staying fit and healthy is for everyone.

Carving a niche

Yes, I am an actor, but I am also involved with certain

NGOs. I go and visit places where there are no doctors,

no running water, and no schools. When I was offered

Recognizing excellence in healthcare through the annual HEALTH Awards

The HEALTH Awards are a wonderful idea and I think that it’s very important because

mostly we see people from show business getting awards; but health is the core focus for

all of us. The old saying ‘health is wealth’ is absolutely true. If you are healthy, you can enjoy

everything in the world—all kinds of luxuries, all sorts of entertainment, you can travel,

and overall feel good about yourself. Health, therefore, is our biggest asset as human

beings and the fact that these HEALTH Awards are awarding excellence in the health and

wellness sectors is an excellent idea and a wonderful initiative.

my role in the TV Serial Udari, a drama that portrayed child

abuse, it was a taboo subject both in Pakistan and India. It’s

unfortunately something people shy away from discussing

across the board. In fact, we were the first to actually bring

this to light in such a huge way. I have always played the boy

next door, the lover boy or the generally the nice boy. When

I was offered this villainous role, initially I thought it would

negatively impact my career. But it was actually very well

received, not only in Pakistan, but abroad also. Initially, I also

faced some criticism from my family who told me perhaps I

would be judged negatively or my image might get tarnished

somehow; people may forget that it’s just acting.

H

Discussion

After Udari, some people have actually come forward and

told me stories from their childhood of abuse. So, yes, I feel

in retrospect, it was an educational project that did well as

an entertainment portal as it created awareness and people

are now talking about abuse in Pakistan. Again, creating

awareness in all realms is key to today’s consumer; be it in

the healthcare sector or in television.

15

Nov/Dec 2016