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Advantages of Ayurveda
Originating 5000 years ago in
the Himalayas, Shah explains
that Ayurveda’s holistic health
and wellbeing system is based
on the therapeutic properties
of plants.
“Brimming
with plants rich in
vitamins, antioxidants,
essential fatty acids
and phytonutrients, our
products are uniquely
formulated to help
maintain skin’s natural
balance,”
he says. “Our
key ranges help to harmonize
environmental factors, to purify,
soothe, revive and add radiance.”
Ayurveda in
Modern Times
Shah asserts that the ancient wisdom
of Ayurveda fits seamlessly into a
modern 21st century lifestyle. “But
unlike so many things in the modern
world, Ayurveda doesn’t believe just in
the quick fix,” he says. “The Urban Veda
ranges are designed to be suited to
different skin care types which in the
principles of Ayurvedic medicine are
associated with ‘doshas’,” he says that are
naturally formulated using Ayurvedic
herbs, flowers and fruits, combined with
multi-vitamins and clinically proven
actives. Urban Veda helps to maintain
skin’s natural balance by infusing it with
Omega-rich bio-oils, free radical-fighting
antioxidants and vitality-boosting
essential fatty acids. “We use different
key ingredients for the different ranges
and skin types,” he explains and some
key ingredients include turmeric,
marigold, coriander, cold pressed neem
oil, witch hazel, spearmint, Mulberry,
Bearberry and Quassia, to name a few.
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May/June 2015