10 Tips for Dressing Modestly, Yet Staying Fashionable

Who said modest clothing had to be drab? Meet London-born Muslim Nazmin Alim, who launched her fashion label Aab in 2007 after finding it increasingly difficult to shop for fashionable, modest clothing pieces that were stylish and modern. Here are her 10 tips for looking on-trend…

1.Invest in Kimonos – Great for covering up over your casual clothes, but this can also lift your entire look–our Golden Oud Kimono can take you from desk to dinner.

2.It’s important to look good and on trend, but equally to be comfortable – the majority of Aab products are made from natural fabrics helping you to beat the heat this summer and beyond.

3.It’s not just about being fashionable – selecting key style staples such as our slips and coordinating trousers means you can mix and match your looks with different kimonos, giving the same item a different look

4.Modesty means your dress code should cover the majority of your body, so opt for our free style kimonos to provide complete coverage whilst staying on trend.

5.Light layers look great in hotter climates, pair our shirt dresses with trousers during the day or wear a slip below and keep your shirt front open.

6.Choose a color you are comfortable with – if you feel confident you will look good too.

7.Modesty means keeping things toned down – opt for our neutral color palette – you can still look stylish and on trend without overdoing it.

8.When looking for clothing, opt for the cuts that suit you – it’s important to wear clothing that’s cut to flatter your body shape.

9.Whether you wear a hijab or not, our pure chiffon silk scarves are the perfect piece to add that touch of glamour. For hijab wearers, these scarves are practically weightless and airy leaving you feeling cool and comfortable – or simply drape over your outfits or round your neck to protect yourself from the sun.

10.Finally, keep accessories to a minimum; if your outfit looks great, don’t ruin your look by over accessorizing.

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About Aab

The brand offers an elegant range of clothing, with pieces including slips, kimonos, and jumpsuits as well as a variety of abayas and scarves. The brand has two successful London based stores. Debenhams has also announced its partnership in the UK, UAE, Kuwait, Bahrain, Saudi Arabia, Indonesia, and Malaysia.