Palestyle… A Dubai Based Luxury Brand with a Social Edge

Adorned with embroidery and gold-plated Arabic calligraphy, PALESTYLE is a luxury brand with a mission to empower refugee women beyond borders, cultures, and religions.

Each handbag is adorned with a message of femininity and strength, and are available in high-end department stores around the world, including House of Fraser and Bloomingdales, as well as in the closets of celebrities such as Eva Longoria.

The Story

In 2009, entrepreneur Zeina Abou Chaaban – Director and Founder of PALESTYLE, visited refugee camps in Lebanon and was taken aback by what she observed. 180,000 refugees were crammed into a 1 square kilometer of land. Though most of these refugees were educated and young, it was their dire circumstances that led them to struggle with poverty.

At the camp, Zeina met a group of brave women who spent their time embroidering despite those harsh conditions. Their desire to contribute to their families was so inspirational that Zeina decided to take action. It was then that PALESTYLE was created as a social fashion brand, a pioneer in the region.

Ahmad joined PALESTYLE as a partner and creative director in 2011, while Michelle Rodriguez and Allison Harvard became the faces of the brand in 2013 and 2015.

The siblings have continued expanding PALESTYLE with the inclusion of a Home Line and the introduction of new ventures around the world. Through their work, they have helped solidify the brand, empowering more refugee women in the process.

PALESTYLE’s social mission is simple: By purchasing a product, you empower refugee women with jobs and their families with social projects.

Visit: www.palestyle.com