As consumers are becoming more conscientious in their lifestyle choices, veganism has seen a rise in popularity and the recent launch of www.myveganfinder.com, a global online vegan directory and resource advocating for a vegan lifestyle, helps old and new vegans find the right products and services for them.

What it is
The business is the brainchild of Khutso Dunbar, who currently resides in Scotland, although originally from South Africa, and is a fierce vegan proponent. The directory contains products and services from vegan personal trainers, health coaches, dating services, clothing and footwear to restaurants, retreats, food, cosmetics and household products- all exclusively vegan. She explains that veganism is not a moral high ground, but an awakening of consciousness; when people find out about the positive health benefits of cutting out meat products from their diet and learn about the environmental impact as well as the ethical implications of relying on animal products. She adds, “They awaken to a new perspective- being vegan is about awakening to compassion for ourselves, the animals and our planet.”

How it Helps
According to Khutso, being vegan is the sincerest and most committed form of activism because every vegan understands that dedicating your whole lifestyle to your beliefs and philosophy is what true integrity is. “With ‘My Vegan Finder’, I’m simply extending that integrity and activism into the world to serve the vegan community and make veganism easy and accessible to all by providing a user friendly platform for users to search for and discover the products and services they want and need while also supporting vegan businesses by giving them a place to showcase their offerings to customers,” she explains. “I firmly believe that the easier it is to live vegan, the more people will grow to love being vegan.”

Details
The website will officially launch on October 1st, however the directory is already accessible online for businesses to add their listings and for people to join the community. Businesses can list their products and services to be found by customers from as little as £19/month and the directory is free for all consumers to access and use.