A New Brand of Celebrity…Social Media Influencers

These days, it’s not uncommon to see a bevy of social media influencers attending key events to help leverage and strengthen visibility. The use of social media stars to endorse brands has become a popular way to build awareness and credibility. Maurice Hamilton, Global CEO at The SMC Group explains how it works.

Once a brand has decided on a social influencer, Maurice stresses it is vital to establish and create a long-lasting partnership. Just like any other relationship, your relationship with an influencer will need care. Here’s how to sustain a productive affiliation:

  1. Create Structure
    Develop an agenda and plan out everything. Ensure a complete breakdown of responsibilities has been drafted for the influencer so that he/she is aware of the expectations and the brands objectives. Leave room for the influencer to make their own suggestions, too. They may have some great ideas that you hadn’t thought of.
  2. Deliver Value
    If you want an influencer on your side, you need to show them the value of partnering up with your brand. How will it benefit the influencer and their audience? Influencers are protective of their audience and will only connect with brands they see value in.
  3. Consistency Is Key
    If you really want to build your brand and divert traffic towards your business, consistency is key. Ensure the influencer posts regularly, responds in a timely manner to your followers, sparks conversation relevant to the brand and proactively interacts with the target consumer base.

With the rise of social influence, the opportunity to develop and grow relationships with key talent is critical. Once a brand establishes a mutually beneficial arrangement with the influencer, it becomes a win-win for both parties.

Contact: www.thesmc-group.com

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