The Inimitable beautyblender

Rea Ann Silva, the founder of the iconic beautyblender, recently collaborated with makeup artist Mario Dedivanovic to launch Pro Collection, a tribute to the professional makeup artist community. She explains why her product has taken the beauty world by storm.

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The Edge  
According to Rea Ann, beautyblender’s elliptical shape allows you to use every surface area of the beautyblender without leaving any makeup lines visible on the skin. She explains, “Its exclusive soft, moisture-loving material is designed to be used wet.  By using it wet, you use less makeup as the sponge allows product to sit on its surface instead of being absorbed into the sponge. The soft, suede-like texture is gentle on the skin and gives makeup an airbrushed effect.”

17Inspiration
Rea Ann was working as Department Head of one of the first shows shot in HD. She needed a quick and easy way to seamlessly blend makeup for a perfect finish, so she cut off the edges of triangle sponges as this helped blend makeup better. “I then designed a sponge-like product with curved edges…the beautyblender was born,” she says.

The Pro Collection
This, tells Rea Ann, was created as a tribute to the professional makeup artist community; this new collection continues to revolutionize the way you ‘make up.’  “Whether its blotting and re-texturizing makeup with the patent-pending blotterazzi® pro, perfecting a quick cat eye with the patent-pending liner.designer pro or highlighting, contouring and precision blending with micro.mini pro, each of these ingenious tools complement the original makeup artist favorite – the beautyblender,” she explains.