Why Participating In The Dubai Fitness Challenge Is Good For Your Company

The Dubai Fitness Challenge is coming back on October 19 with another month of sports activities and celebration of an active lifestyle around the city.

If you gave it a go last year, then you already know what participating in such an event can do for your business. And if not, then here are a few reasons why you should consider joining this year.

1. It’s a Great Start to Implementing Corporate Wellness

Introducing a corporate wellness program at your company leads to numerous benefits, which include increased productivity, costs saving and happier staff to name just a few. However, many HR specialists are not sure about how and where to start or have no allocated budgets for launching this kind of initiative.

Joining a city-wide 30-day challenge with a simple goal of being active for at least 30 mins per day can be a great start to spreading awareness and encouraging your employees to get more active.

2. Fitness Challenges Create a Sense of Camaraderie and Boost Motivation

We all want to get healthier and more active, but doing it alone can be a tough job. Inviting your team to join effort will help those with lower motivation to get inspired by the leaders and feel more accountable for their commitment to the healthier lifestyle. Also, as the DFC offers so many different activities in various parts of the city, attending those events together with the co-workers and their families can become a great team building tool and help you create a better bond with no dirham spent.

3. You Can Better Understand Your Employees’ Health Needs

There are different ways of implementing corporate wellness within your company – whether it’s building an in-house gym, inviting a yoga instructor or a nutritionist with the consultations or launching a virtual platform, understanding your team’s needs and preferences can play a significant role in running a successful wellness initiative. The DFC provides an excellent opportunity for the residents to try tonnes of different fitness and sports activities and visit hundreds of studios and facilities around Dubai for free. Communicating with your team and analysing their engagement rate during the festival can help you understand what will or not work, which is crucial when designing a successful corporate health program.

We are lucky to be living in a city that has taken the healthy lifestyle on a different level. Joining the Dubai Fitness Challenge is a great way to engage your team and build connections within the community.

By Zara Martirosyan, CEO & Founder of inKin Social Fitness Platform

inKin is a digital platform that allows users to start taking care of their most crucial asset – their health through tracking their fitness and health parameters and getting more active on a daily basis through online challenges and competitions. It’s also a tool for launching corporate wellness programs.